Email marketing has been around for some years now. Most businesses have stepped into the digital marketing realm through email marketing. Though ‘spam mails’ have caused a good amount of defaming, email marketing still works well for small businesses. This is mainly because these businesses care much for the relationship maintained with their customers. And email is found to be one of the best ways to keep in intact. Studies have shown that over 75% of B2C marketers make use of email marketing.
To help businesses keep this marketing technique floating, email marketing tools have been introduced. These are a great solution to help you save resources and time. It is not that difficult to find email marketing software that can be useful to your business. Most of this software has almost similar features, but there would be differences in their price. These tools can help in tracking the stats, ensure communication is well maintained, automation of workflow, etc. In case you are concerned about the cost needed for this purpose, there are a number of free email marketing tools available namely Send Pulse, Omnisend, Sender, Mailjet.
If you search for the best email marketing software, another set of software would pop up. Constant Contact, Hubspot, Mail Chimp, etc are a few other email marketing software now being used by many businesses.
Email marketing still work for small businesses are here’s why: Less expensive means of marketing: even though the email marketing tools may cost an amount of money, this still remains one of the less expensive means of digital marketing. In the case where no tool is being used, practically no amount of money is being spent in this process. Therefore is definitely cost-effective for the small businesses that run on a strict budget.
Personalized and effective: emails help in making the message being sent be personalized for each person receiving it. You can easily customize emails being sent to individuals, to make them feel closer to your business. This is a very effective way to maintain customers by keeping them closely knit to your network.
Mobile customers are more efficiently reached: it is quite interesting to learn that one of the most commonly used internet facility in a smartphone is email. This is much more than what is found for random browsing, social media, etc. When an email notification pops up in a mobile, about 48% of the users are found to open it and take a look at the content. From this, a certain number would definitely respond positively to your email.
Emails can be integrated with many features: All kinds of attachments can be done while sending out an email. Pictures, videos, etc are some of the most commonly spread attachments. On the other hand, it is important to point out that the coupons or similar attachments attract more attention than any other feature used for marketing. These create a sense of relationship with the network of individual customers.
Here is another interesting blog on factors to consider while choosing a digital marketing company in Delhi.
My Digital Marketing Mantra 